FE logo

[Jorge Ferrera]

Hi Vicki,

Thanks! The shape over the >I< in fluid, it's supposed to be an "updated"
version of the windmill shape that the current fluid logo has, the idea has
been to make it look more integrated within the *fluid *logotype. And yes, I
didn't think about it, but it could be an interesting option to place the
windmill shape into the shape of the dots, I have to try it.

Best
Jorge.


2010/2/5 Victoria Moulder <vmoulder at sfu.ca>

> Hi Jorge,
>
> Again, awesome work!!  Like Tona, I hope we will get a chance to discuss
> designs in the design meeting next week, my thoughts:
>
> Typeface logo options.png - row B (blues as fluid, as ref water)
>
> Engage colour options.png - the darker blue
>
> Fluid colour options.png - M+1C Neighbourhood
>
> I wonder if the shape of the dot over the >I< in fluid, should be carried
> into the shape of the dots spiraling out from the >e< at the end of the
> logo???
>
> Enjoy the weekend!
>
> Best, Vicki
>
>
> ----- Original Message -----
> From: "Jorge Ferrera" <jferrerav at uoc.edu>
> To: "James William Yoon" <james.yoon at utoronto.ca>, "Tonamonjo" <
> tonamonjo at gmail.com>, "Jess Mitchell" <jess at jessmitchell.com>, "fluid-work
> List" <fluid-work at fluidproject.org>
> Sent: Friday, 5 February, 2010 09:59:34 GMT -08:00 US/Canada Pacific
> Subject: FE logo
>
>
>
> Hi all,
>
>
> Among all the free license typefaces collected, I have selected the three
> that I found best suited for the Fluid Engage logo: Titillium, M+1C and
> Neighbourhood. The Secca was another option until I realise that it's not a
> free license font but a demo font.
> I would choose either the Titillium or Neighbourhood for de "engage" part
> of the logo, both can make the engage word more recognizable as a brand,
> adding some kind of personality to it and making it more distinguishable
> from other projects logotypes . For the "fluid" side I think a different
> font than Titillium or Neighbourhood will be more appropriate: the "Fluid"
> logo have to be placed next to different logotypes (infusion, engage, and
> others) so a more neutral typeface, like the M+1C, will make the "fluid"
> logo more compatible with all the other different logotypes.
> In the attached png ( Typeface logo options.png ) I think the two
> combinations in the second row will be the best choices.
>
>
> I've attached another png ( Engage colour options.png ) to show possible
> colour proposals (It's likely that that the colours will look a bit
> different on every screen). These are main colour options, that should be
> adjusted after picking one them. They all (almost) have in common that are
> saturated and bright, which convey more lively feelings, something related
> to the Fluid Engage project idea of making the visitor experience more
> enjoyable.
> The chosen colour should be a different one from that used in other
> projects Fluid logotypes, my option would be something around B-2 or maybe
> C-3.
>
>
> For "fluid", following the same idea as that of selecting the font, I
> played with more neutral colours, less saturated, which are variations of
> current Fluid logotype colours (green / purple) in order to get something
> that looks familiar to the current logo, and not completely different.
> Anyway, I find that a black (or dark grey) option for "fluid" could be a
> better solution when it has to be placed beside other logos (Fluid projects)
> that have bright colours.
>
>
> That's all for now!
> Best,
> Jorge.
>
>
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