FE logo

[Jorge Ferrera]

Here they are:

Titillium:  http://www.campivisivi.net/titillium/

Neighbourhood:  http://www.andychung.ca/work/neighbourhood/

M+1C:
http://mplus-fonts.sourceforge.jp/mplus-outline-fonts/download/index-en.html


Jorge


2010/2/5 Eli Cochran <eli at media.berkeley.edu>

> Jorge,
> Could you provide links to the faces that you've selected.
>
> Thanks,
> Eli
>
> On Feb 5, 2010, at 9:59 AM, Jorge Ferrera wrote:
>
> Hi all,
>
> Among all the free license typefaces collected, I have selected the three
> that I found best suited for the Fluid Engage logo: Titillium, M+1C and
> Neighbourhood. The Secca was another option until I realise that it's not a
> free license font but a demo font.
> I would choose either the Titillium or Neighbourhood for de "engage" part
> of the logo, both can make the engage word more recognizable as a brand,
> adding some kind of personality to it and making it more distinguishable
> from other projects logotypes . For the "fluid" side I think a different
> font than Titillium or Neighbourhood will be more appropriate: the "Fluid"
> logo have to be placed next to different logotypes (infusion, engage, and
> others) so a more neutral typeface, like the M+1C, will make the "fluid"
> logo more compatible with all the other different logotypes.
> In the attached png (*Typeface logo options.png*) I think the two
> combinations in the second row will be the best choices.
>
> I've attached another png (*Engage colour options.png*) to show possible
> colour proposals (It's likely that that the colours will look a bit
> different on every screen). These are main colour options, that should be
> adjusted after picking one them. They all (almost) have in common that are
> saturated and bright, which convey more lively feelings, something related
> to the Fluid Engage project idea of making the visitor experience more
> enjoyable.
> The chosen colour should be a different one from that used in other
> projects Fluid logotypes, my option would be something around B-2 or maybe
> C-3.
>
> For "fluid", following the same idea as that of selecting the font, I
> played with more neutral colours, less saturated, which are variations of
> current Fluid logotype colours (green / purple) in order to get something
> that looks familiar to the current logo, and not completely different.
> Anyway, I find that a black (or dark grey) option for "fluid" could be a
> better solution when it has to be placed beside other logos (Fluid projects)
> that have bright colours.
>
> That's all for now!
> Best,
> Jorge.
>
> <Typeface logo options.png><Engage colour options.png><Fluid colour
> options.png>_______________________________________________________
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> . . . . . . . . . . .  .  .   .    .      .         .              .
>              .
>
> Eli Cochran
> user interaction developer
> ETS, UC Berkeley
>
>
>
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