FE logo

[Victoria Moulder]

Hi Jorge,

Again, awesome work!!  Like Tona, I hope we will get a chance to discuss designs in the design meeting next week, my thoughts:

Typeface logo options.png - row B (blues as fluid, as ref water)

Engage colour options.png - the darker blue

Fluid colour options.png - M+1C Neighbourhood

I wonder if the shape of the dot over the >I< in fluid, should be carried into the shape of the dots spiraling out from the >e< at the end of the logo???

Enjoy the weekend!

Best, Vicki 


----- Original Message -----
From: "Jorge Ferrera" <jferrerav at uoc.edu>
To: "James William Yoon" <james.yoon at utoronto.ca>, "Tonamonjo" <tonamonjo at gmail.com>, "Jess Mitchell" <jess at jessmitchell.com>, "fluid-work List" <fluid-work at fluidproject.org>
Sent: Friday, 5 February, 2010 09:59:34 GMT -08:00 US/Canada Pacific
Subject: FE logo



Hi all, 


Among all the free license typefaces collected, I have selected the three that I found best suited for the Fluid Engage logo: Titillium, M+1C and Neighbourhood. The Secca was another option until I realise that it's not a free license font but a demo font. 
I would choose either the Titillium or Neighbourhood for de "engage" part of the logo, both can make the engage word more recognizable as a brand, adding some kind of personality to it and making it more distinguishable from other projects logotypes . For the "fluid" side I think a different font than Titillium or Neighbourhood will be more appropriate: the "Fluid" logo have to be placed next to different logotypes (infusion, engage, and others) so a more neutral typeface, like the M+1C, will make the "fluid" logo more compatible with all the other different logotypes. 
In the attached png ( Typeface logo options.png ) I think the two combinations in the second row will be the best choices. 


I've attached another png ( Engage colour options.png ) to show possible colour proposals (It's likely that that the colours will look a bit different on every screen). These are main colour options, that should be adjusted after picking one them. They all (almost) have in common that are saturated and bright, which convey more lively feelings, something related to the Fluid Engage project idea of making the visitor experience more enjoyable. 
The chosen colour should be a different one from that used in other projects Fluid logotypes, my option would be something around B-2 or maybe C-3. 


For "fluid", following the same idea as that of selecting the font, I played with more neutral colours, less saturated, which are variations of current Fluid logotype colours (green / purple) in order to get something that looks familiar to the current logo, and not completely different. Anyway, I find that a black (or dark grey) option for "fluid" could be a better solution when it has to be placed beside other logos (Fluid projects) that have bright colours. 


That's all for now! 
Best, 
Jorge. 


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