FE logo

[tona monjo]

Hi Jorge,

So great work! I've had a first look at your proposals, and they all look
amazing!.

Although surely we're going to chat about it next week, let me advance my
opinion about typefaces combination: I think Titilium cokd work both for
"fluid" and "engage" parts. This typeface looks solid, contemporary and
refined at the same time, so it works really well for a logo like ours. I'm
not very sure about using a more neutral font for the "fluid" part, if we
have in mind that it will be frequently applied isolated (with no other
logotypes), and in this case it should keep looking strong and identifying
Fluid as a brand by itself. Maybe it could be interesting to check what
happens with Titilium when Fluid is attached to the other logos.

Thanks for sharing your work! Nice weekend,

Tona





On Fri, Feb 5, 2010 at 6:59 PM, Jorge Ferrera <jferrerav at uoc.edu> wrote:

> Hi all,
>
> Among all the free license typefaces collected, I have selected the three
> that I found best suited for the Fluid Engage logo: Titillium, M+1C and
> Neighbourhood. The Secca was another option until I realise that it's not a
> free license font but a demo font.
> I would choose either the Titillium or Neighbourhood for de "engage" part
> of the logo, both can make the engage word more recognizable as a brand,
> adding some kind of personality to it and making it more distinguishable
> from other projects logotypes . For the "fluid" side I think a different
> font than Titillium or Neighbourhood will be more appropriate: the "Fluid"
> logo have to be placed next to different logotypes (infusion, engage, and
> others) so a more neutral typeface, like the M+1C, will make the "fluid"
> logo more compatible with all the other different logotypes.
> In the attached png (*Typeface logo options.png*) I think the two
> combinations in the second row will be the best choices.
>
> I've attached another png (*Engage colour options.png*) to show possible
> colour proposals (It's likely that that the colours will look a bit
> different on every screen). These are main colour options, that should be
> adjusted after picking one them. They all (almost) have in common that are
> saturated and bright, which convey more lively feelings, something related
> to the Fluid Engage project idea of making the visitor experience more
> enjoyable.
> The chosen colour should be a different one from that used in other
> projects Fluid logotypes, my option would be something around B-2 or maybe
> C-3.
>
> For "fluid", following the same idea as that of selecting the font, I
> played with more neutral colours, less saturated, which are variations of
> current Fluid logotype colours (green / purple) in order to get something
> that looks familiar to the current logo, and not completely different.
> Anyway, I find that a black (or dark grey) option for "fluid" could be a
> better solution when it has to be placed beside other logos (Fluid projects)
> that have bright colours.
>
> That's all for now!
> Best,
> Jorge.
>
>


-- 
Tona Monjo
Disseny d'interficies | Diseño de interfaces | Interface design
http://www.tonamonjo.com
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