Adidas Future Fit forecast

[Justin Obara]

This week Adidas put out a Future/fit Forecast
<http://news.adidas.com/US/Latest-News/adidas-digital-sports-releases-the-first-ever-future-fit-forecast/s/7dbf6c06-079b-4ed4-98ef-cbbd6856e27f>.
In
my interpretation, it seems to align with our thoughts on Life Long
Learning, in the sense that it is about empowering the individual to know
what works best for them on a personal level; as well as connecting the
individual parts of their lives and viewing the impacts holistically. Of
course this is all sport focused, but seemed relevant as a parallel /
aspect of what we’re exploring.

Below is the summary of their Five Futures of Fit ( PDF of entire forecast
<http://preview.thenewsmarket.com/Previews/ADID/DocumentAssets/466894.pdf>
 ):

*The Connected You *- We’re starting to intuitively understand that our
path to living a healthy life is not about looking at any one thing by
itself, but balancing the whole while also delving into details of the
interconnectedness of all we do and don’t do. In the future, we’ll be
empowered with an integrated and holistic profile of our own data that will
find the intersections across movement, mindset, rest, and nutrition,
helping to guide us to our path to finding a sense of balance.

*Social IRL* – With human connection core to both mental and physical
fitness, measuring our well-being will go beyond physical considerations,
and social will become a key metric in gauging well-being, harnessing the
power of online social networks to take those connections offline and
inspire action, together.

*Banishing Bad - *Future technology will help redefine tomorrow’s behaviors
by helping people understand what works for them as individuals, making
recommendations based off of a societal mean a thing of the past.

*Humanizing Data - *As technology and science advance, we will be able to
put value on the collective benefits of movement, nutrition, rest and
mindfulness, further encouraging positive behavior change by connecting
your actions to the things you care about.

*End of Experts *- Gone will be the days when a doctor acts as sole
information gatekeeper. Tomorrow we will come to appointments ready to be
an equal partner in our own wellness management with intimate, researched
knowledge about our health and well-being, and individualized hard data
gathered from fitness and health-related apps and devices.


Thanks
Justin
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