Content on Non-Visitors added to wiki

[Alistair Jones]

Today, I added on article on non-visitors on the visitor’s page (
http://wiki.fluidproject.org/display/fluid/Museum+visitors).  It talks about
the results from the Fitzcarraldo Fondazione in Italy from focus groups with
teenage non-visitors.

I’ll summarize it right here so you dont have to make the jump:

Teenagers generally have negative connotation of the word “museum,” refers
to ancientness, closure, regulations, and distance.  What they like are
museum with photography, recent history, explanations of present-day
phenomena (technological and scientific), or that come into contact with the
personal identity of the individual.  Even more important is not the
content, but the functional qualities, aspects of the experience as a whole,
the way the visit takes place, rules of behaviour and the explicitly
educational value.

Teenagers study all day, and view museums as additional workload.  Museums
must compete with things such as movies, which are much more accessible and
therefore more instantly gratifying. Museum must deliver intense emotions
during a visit (the emotional dimension appears to dominate the cognitive
sphere in determining the value of the experience) so what emerges is a need
for *personal identification* with the stories and with the methods adopted
in terms of *narrative *and *interaction*.

Thanks,
Alistair
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