Proposal for small change to Fluid and Floe logos

Fri Jun 13 03:06:53 EDT 2014

Hi, Colin:

If Floe and Fluid are meant to be related, that's a clear enough reason to
align them as Joanna demonstrated in her mockup, IMO.

Just practically, if they are ever going to appear side by side, you would
either need to waste vertical space leaving room for the asterisk,  or have
the letters not align vertically (really obvious when you have "fl" in
both).

Just my 2.95 canadian pennies (I looked up the exchange rate from euros)...
:)

Cheers,

Tony

On Fri, Jun 13, 2014 at 2:46 AM, Colin Clark <colinbdclark at gmail.com> wrote:

> Seamus Byrne designed our logo and branding strategy back in 2007. It
> included the star from the beginning. As far as I know, it used an openly
> licensed font from the beginning. Did this change at some point in the
> future?
>
> The Amsterdam conference branding was just a nice creative flourish on
> Seamus' part--he took the Sakai conference branding and "infused" it,
> merging the windmill theme of Holland with the Fluid star.
>
> I'm not necessary attached to the star specifically, but I think it's
> important not to risk making our visual brand too generic. We want it to be
> recognizable, stable, and appealing. Logos rarely "mean" anything
> substantial; they're about establishing a visual association. We should
> have a clear reason and strategy if we want to change our branding.
>
> Colin
>
> On Jun 11, 2014, at 8:40 PM, Jess Mitchell <jessmitchell at gmail.com> wrote:
>
> > Very foggy memory here, but I think the * is a vestige of a conference
> in Amsterdam?
> > Look at http://wiki.fluidproject.org/pages/viewpage.action?pageId=328418
> at the bottom of the page.
> >
> > Jess
> >
> >
> > On Jun 11, 2014, at 9:54 AM, Dana Ayotte <dana.ayotte at gmail.com> wrote:
> >
> >> I'm not clear on why we want to get rid of the * on the i, if we're not
> trying to make the logo text transformable. Could someone say more about
> this? (Justin, Jess?)   Is consistency with the floe logo important? I
> quite like it as-is.
> >>
> >> If we do put the * on the left side, I vote for keeping the dot on the
> i for clarity's sake.
> >>
> >> I like the Droid Sans font.
> >>
> >> And +1 to adding Open Dyslexic where we can (UIO etc).
> >>
> >> Dana
> >>
> >> On 2014-06-11, at 8:35 AM, Justin Obara wrote:
> >>
> >>> Thanks Joanna,
> >>>
> >>> I like the "*" at the front. I think droid sans naturally comes with a
> dot on the i. Could we keep this?
> >>>
> >>> Thanks
> >>> Justin
> >>>
> >>> p.s. here are some examples of other "fluid" companies, organizations,
> projects, and etc.
> >>>
> >>> http://fluid.irisa.fr
> >>> http://www.openfluid-project.org
> >>> http://fluid.media.mit.edu
> >>> http://www.fluidhair.com
> >>> http://www.sustainablesolutions.com/products/fluid_faucets.php
> >>> http://www.fluidforward.com
> >>> http://fluidhair.ca
> >>> http://www.fluid-mobility.com
> >>> http://fluidapp.com
> >>> http://fluidwebdevelopment.com
> >>> http://fluidsurveys.com
> >>>
> >>>
> >>> On Jun 10, 2014, at 5:34 PM, Vass, Joanna <jvass at ocadu.ca> wrote:
> >>>
> >>>>
> >>>> Thanks for the responses everyone!
> >>>>
> >>>> Johnny, yes I think that was one of the reasons we used Comic Sans.
> The other reason I think was because of browser support for custom fonts.
> But maybe we could address that by using Comic Sans as the fallback font
> family?
> >>>>
> >>>> Justin, I attached a version with the ' * ‘  moved to the side
> instead - to be consistent with the arrangement with the floe logo. I agree
> with Anastasia that we need something to differentiate our logo with other
> projects with the same name.
> >>>>
> >>>> Let me know your thoughts.
> >>>>
> >>>> Thanks!
> >>>> Joanna
> >>>> <fluid-floe-logos.jpg>
> >>>> On Jun 6, 2014, at 2:54 PM, Johnny Taylor <johnny at abledaccess.com>
> wrote:
> >>>>
> >>>>> I think so. But can anyone remind me of why you used comic sans in
> the first place? There are legitimate reasons. With the “a” character
> specifically, if I recall correctly. And how it doesn’t have the ascender
> protruding for the top of the character, right? What does having the stroke
> (sorry for the sloppy type descriptions, I’ve got a lot on my mind today)
> provide a reader? Does it help with dyslexia specifically? And by using
> open dyslexic you could potentially address this issue as well as  address
> others, at the same time? Seems more than reasonable to me.
> >>>>>
> >>>>> Johnny
> >>>>>
> >>>>> http://abledaccess.com
> >>>>> http://abledaccess.com/twitter
> >>>>>
> >>>>> ... and the solution is inclusion
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>> On Jun 6, 2014, at 2:10 PM, Colin Clark <colinbdclark at gmail.com>
> wrote:
> >>>>>
> >>>>>> Andrés is on to something, though not necessarily with the logo
> itself. We should really replace the Comic Sans option in UI Options with
> the open dyslexia font. What do you all think? Seems like it would be
> useful.
> >>>>>>
> >>>>>> Colin
> >>>>>>
> >>>>>> On Jun 6, 2014, at 11:31 AM, Jess Mitchell <jessmitchell at gmail.com>
> wrote:
> >>>>>>
> >>>>>>> Andrés,
> >>>>>>>
> >>>>>>> Thanks for passing this along. I can imagine this font being an
> ‘option’ in a preference within GPII, but for a logo it might be
> impractical to choose a font that accommodates a particular population. Our
> approach has been to find something that is universally understandable and
> readable or recognizable — these seem the goals for a logo.
> >>>>>>>
> >>>>>>> Best,
> >>>>>>> Jess
> >>>>>>>
> >>>>>>>
> >>>>>>> On Jun 6, 2014, at 5:25 AM, Andrés Iglesias Pérez <
> aiglesias at technosite.es> wrote:
> >>>>>>>
> >>>>>>>> Hi Joanna,
> >>>>>>>> Another open source font (cc-a 3.0) with a deeper touch into
> accessibility would be opendyslexic
> >>>>>>>> http://opendyslexic.org/
> >>>>>>>> Examples of "fluid" and "floe" in
> http://www.dafont.com/open-dyslexic.font?text=fluid+floe
> >>>>>>>> Open-Dyslexic Font | dafont.com
> >>>>>>>> Open-Dyslexic Font | dafont.com
> >>>>>>>> Leer más...
> >>>>>>>> The "AltaBold" is my personal favourite :3 though I understand it
> can be a major breakage of the whole UI of the web :- /
> >>>>>>>>
> >>>>>>>> Kind Regards,
> >>>>>>>> --
> >>>>>>>> Andrés Iglesias Pérez || Andres Iglesias-Perez
> >>>>>>>> Researcher @ R&D Department, Fundosa Technosite.
> >>>>>>>> C/ Albacete, nº 3. Edificio Mizar, 2ª planta. 28027, Madrid.
> >>>>>>>> Tel: 91 121 03 30
> >>>>>>>> e-mail: aiglesias at technosite.es
> >>>>>>>> De: fluid-work-bounces at fluidproject.org <
> fluid-work-bounces at fluidproject.org> en nombre de Vass, Joanna <
> jvass at ocadu.ca>
> >>>>>>>> Enviado: viernes, 6 de junio de 2014 00:05
> >>>>>>>> Para: Fluid-Work Mailing List Work
> >>>>>>>> Asunto: Proposal for small change to Fluid and Floe logos
> >>>>>>>>
> >>>>>>>>
> >>>>>>>> Hi All,
> >>>>>>>>
> >>>>>>>> Right now the Fluid and Floe logos are using Helvetica Neue, and
> I want to suggest we switch to an open-source licensed typeface. Attached
> is a version using Droid Sans an Apache 2.0 licensed typeface - it has
> similar proportions and some nice slant details.
> >>>>>>>>
> >>>>>>>> Let me know your thoughts.
> >>>>>>>>
> >>>>>>>> Thanks!
> >>>>>>>> Joanna
> >>>>>>>>
> >>>>>>>>
> >>>>>>>> <fluid-floe-logos.jpg>
> >>>>>>>> _______________________________________________________
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> >>>>>>>
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